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AI in Communications - Part 3: What EXACTLY Do You Think You Need AI For?
One question I find myself asking in almost every conversation about AI is this: “What specifically do you need AI to solve?” It sounds simple. But it usually slows the conversation down. Because once you ask it, people realize they are not always talking about the same thing. Some are thinking about speed. Some are thinking about cost. Some are thinking about creativity. Some are just trying to keep up. Without clarity, it becomes very easy to apply the wrong tool to the wro
brianeegan
Mar 174 min read


AI in Communications, Part 2: Implementing AI Without a Strategy
In my first post in this series, I wrote about how “AI” has become a vague catch-all term in many business conversations. That lack of clarity matters. If we are not specific about the problem we are trying to solve, it becomes very easy to chase tools before we have a plan. And lately, this is something I hear frequently from employees when they talk about their company’s AI adoption. Buying AI tools is starting to feel a lot like buying a corporate intranet used to feel. Th
brianeegan
Mar 124 min read


AI in Communications, Part 1: Are We Just Calling Everything “AI”?
Over the next few weeks, I’ll be sharing a short series of posts about AI and communications. Not predictions about the future, and not hype about the latest tools. Just a practical look at how organizations are talking about AI today, where there is confusion, and what communications leaders can do to bring clarity to the conversation. There’s a scene in The Graduate where a group of adults pull Dustin Hoffman aside and offer him career advice in one word: “Plastics.” For m
brianeegan
Mar 43 min read


What Travel Taught Me About Collaboration (That Business Still Gets Wrong)
One of the things I love most about traveling is how it sharpens your awareness of the small things. Not the landmarks or big moments. The everyday details. The systems quietly working in the background. The choices someone made that either make life easier or introduce unnecessary friction. Almost every time I travel, I find myself asking the same question: “Why does this work better here?” A Small Detail in Tokyo While visiting Tokyo Tower on a hot day, staff were handing o
brianeegan
Feb 33 min read


Let Internal Communicators Do What They're Actually Good At
Internal communication is often misunderstood. In many organizations, internal comms teams are treated like a distribution channel. Information gets created elsewhere, handed over, and the expectation is simply that it gets sent out. But that view dramatically underestimates the value of the role and, frankly, limits the impact of the message itself. Strong internal communicators are not just passing along content. They are responsible for shaping it into a message that makes
brianeegan
Feb 32 min read


"Can You Hear Me Now?" Why Phone Calls Have Become the Missing Tool in Our Communication Toolbox
Cuba Gooding Jr. and Aries Spears In Jerry Maguire In today’s professional world, we’ve replaced phone calls with emails, texts, Slack, and Zoom so thoroughly that the humble call feels almost relic‑like. But here's the catch: when used wisely, it’s often the most efficient, human solution available. The telephone is an important tool that we keep in the toolbox—but don’t use it. It’s like building IKEA furniture and never removing the Allen key from its blister pack: frustra
brianeegan
Feb 33 min read


Bridging the Communications Gap: Reaching Frontline Workers in Every Industry
If you've ever sent an important company update via email only to realize that half your workforce never saw it, you’re not alone. For...
brianeegan
Aug 25, 20253 min read


Culture is the New Strategy. And Boredom Might Be Your Biggest Risk.
We often talk about burnout in terms of doing too much. But what about the opposite? What if the real risk to your culture isn’t just...
brianeegan
Aug 25, 20252 min read


Entry-Level Doesn't Mean Replaceable: How Managers Can Future-Proof Communicators in the Age of AI
If you’ve read the headlines lately, you’ve probably come across predictions like this one: AI will replace half of all entry-level...
brianeegan
Aug 25, 20252 min read
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